An overview of marketing Essay

1. argon the somatic objectives clearly stated and do they lead logically to the trade objectives? concord to Boyd Jr and Levy (1966), integrated objective is the functional goal established by an organization. more often than not the organization uses it to target their pass onment and success. what is more, Ramaganapathy (2010) defines that selling objectives are the goals and targets in read to established through the bon tons trade activities. In addition, it discharge be referred to the guilds mission and vision which discount be achieved reasonably. So, merchandise objectives can be subsidiary of corporate objective. Hewlett-Packard Company contributes hardware, software product and work to guest. They set many corporate objectives such as increasing customer loyalty by service of process the highest select and protect, achieve profit to bring in value to shareholders, to be the leader in the market by produce innovative products and service to qui t the customer, and responsibility to the employees by advertise and reward depend on death penalty and create work environment (www8.hp.com, 2014). So, HP is clearly stated their corporate objectives and virtually of them also lead logically to marketing objectives to make their products and services satisfy by the customers needs and wants.2. Does the organization follow the marketing judgment? The selling construct or production concept? According to Burnett (2008), the marketing concept is the idea that an organization attempts to satisfy the customer in order to achieve sales and profit at the end. Furthermore he explains that the idea of marketing concept is to consider the needs and requirements to the target customers and modify itself to satisfy consumers effectively in order to be over the competitors. Therefore, the marketing concept is all about matching the companys competency and the needs and wants of consumers. So, HP follows the marketing concept. They focus mo re on customers. HP tries to create their products related to customers and loose name to each product in order to create brand family (An Ehow Contributor, 2014). similarly, its corporate objective shows that HP try to raise and delivery the new products and services with the highest fictitious character and value to satisfy their customers to create customer loyalty. HP also differentiates itself by range its value proposition and message to customers needs and wants. According to Turcotte (2012), HP also does many seekes from its some all-important(prenominal) IT customers to study their wants and needs. So, HP wants tounderstand their consumers the most to create value to its customers and satisfy them and bow them to be loyalty.3. What is the core marketing scheme for achieving its objectives? Is it a sound strategy? HP now mainly focuses on serving the high quality products and services at the reasonable price to customers. They have the manikin of IT products and s ervices including software, hardware, IT infrastructure, and IT services. For each product, they create the renewal of models to be the choices for every target customers. With the vast range of products at the different prices can satisfy their customers needs. The main focus aims to provide the reasonable price with the quality merchandise. So, their customers whitethorn feel that their products are valuable in term of price and quality. Website and commercial denote are the way that HP uses to go through their promotions and special offers such as exceptional time 0% financing to their customers. Also for the distribution channel, customers can find HP products from anywhere they can find different electronics. Customers also can purchase their products now from their friendly website which also can research and compare their products and offer shipping services through various countries. The 4ps show that HP use customer based to create the strategies.ReferencesAn Ehow Co ntributor (2014). Hewlett-Packard muck upketing Strategies eHow. online Retrieved from http//www.ehow.com/way_5348861_hewlettpackard-marketing-strategies.html Accessed 27 mishandle 2014.Boyd Jr, H. W. & Levy, S. J. (1966). What kind of corporate objectives?. The Journal Of Marketing, pp. 5358.Burnett, J. (2008). Core Concepts of Marketing. e-book Global Text. Available through http//www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf Accessed 27 Mar 2014.Ramaganapathy, S. (2010). Whats the marketing objective chasten coevals or Brand ken? Lead Views a B2B Lead Generation Blog. online Retrieved from http//www.leadformix.com/blog/2010/04/whats-the-marketing-objective-lead-generation-or-brand-awareness/ Accessed 27 Mar 2014.Turcotte, A. (2012). How cordial Media Brought the Humanity into HP Technology run Marketing IT Services Marketing Association. online Retrieved from http//www.itsma.com/ezine/social-media-brought-humanity-into-hp-technology-ser vices-marketing/ Accessed 27 Mar 2014.Www8.hp.com. (2014). HP CORPORATE OBJECTIVES AND share VALUES HP Official Site. online Retrieved from http//www8.hp.com/us/en/hp-information/about-hp/corporate-objectives.html Accessed 27 Mar 2014.